![]() He tells the story of Eugene Pauly, an elderly man who almost entirely loses his memory after getting a dangerous infection in his brain. In his first chapter, Duhigg explains how habits work in the brain. ![]() And he knows that readers can greatly simplify the process by following a few simple principles. While habit change isn’t always easy, Duhigg believes that it’s always possible. He argues that, whether they live ordinary lives or face critical, high-stress situations like the war in Iraq, people are only as effective as their habits. In other words, she actually reprogrammed her brain by changing her habits-and Duhigg wants to teach his readers to do the same. Scientists scanned her brain and discovered that she had built new neural pathways for her new, healthy, disciplined habits. ![]() But after a flash of inspiration, she changed all of these habits in just a few months, starting with the keystone habit of smoking. For twenty years, Allen smoked, drank, and ate too much she never exercised, was deep in debt, and kept losing jobs. ![]() In his prologue, Duhigg introduces this principle with the story of Lisa Allen, a woman who turned her entire life around after a divorce and a fateful trip to Egypt. By truly understanding these habits, Duhigg believes, people can learn to master them-which gives them the power to control their own lives and shape their own identities. ![]() In The Power of Habit, journalist Charles Duhigg argues that habits are the foundation of human behavior. ![]()
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